An effective job description is not just a list of skills and qualities. It is a carefully crafted message with the aim
of attracting the best qualified candidates for your job. It’s potentially the most powerful communication tool you
have. In this course, you learn how to move from the basics of creating a job description that suffices, to one that
motivates the right candidates to apply. HR consultant Freda Thomas helps you find the right words and a fresh
perspective, so your job postings stand out and draw the most qualified applicants.